Increasing number of IT (Information Technology) users are encouraging even businesses to take part in online business namely e-commerce. Introduced as Electronic Data Change (EDI) and Electronic Funds Transfer (EFT) around 1970s to send purchase order and invoices. The fast development of e-commerce allowed more companies to implement it.One of them is eBay.com. The company found by a stranger, an Iranian descend born in France, Pierre Omdiyar realized that e-commerce actually provides many benefits and it can help to boost an organization's wealth. Started with auctioning a broken laser printer, and the success of the sales encouraging him to auction more products. With e-commerce, it helps him to communicate with bidders through e-mail and customer services. As eBay.com went public on 21st September 1998, the company increased the number users and bidders. Due to the successes, eBay purchased PayPal, also an e-commerce pay-per-click site and the number of revenues from advertising, subscription and many more rocketed due to the benefits of e-commerce. Around June 2005, 15000 members of eBay Developers Program was introduced enabling software developers to intergrate with eBay. This measure was taken to support the buyers and sellers and the affiliates and one of the successes of e-commerce into playing the role in eBay.
The convenience usage of e-commerce helps eBay into auctioning more products such as collectibles, decors, furnitures and more and even unused items and celebrities' properties. In addition, to users from other countries excluding US and UK, it is required that they use PayPal services. This method encouraged eBay to gather more revenue because of the services provided and advertisement from this site after limiting more products to using PayPal as payment service. Another success shown by eBay after implementing e-commerce is the introduction of eBay express. It works faster because the introduction of eBay express is to the users of United States using addresses. Buyers can load products from multiple sellers into shopping cart provided in the website and it is a smarter way of doing transactions by eBay.
With more successes seen after adopting e-tailing by eBay, there are more sites introduced like eBay Community Wiki, an e-commerce method of Questions& Answers guides to users and eBay Blog site as forum, Chat Room and Discussion Board. More e-commerce benefits reflected and eBay adopted such as SMS and WAP alerts via mobile phones and many more. There are specialties sites that are shown as e-commerce successes such as Best of eBay for finding most unusual items and eBay Pulse to providing information about best sellers and most searched items.
Notice that most eBay websites worked with the use of e-commerce accept for shipping the products. The profit sustained by eBay is tremendous. Revenue from eBay are generally through fees and per listing fees may up to $ 80. Only in Mexico, eBay gained profit of 1% of the successful sales and in UK alone, eBay may mark its profit of £0.15 to £3. And in 2008, the profit from usage of PayPal increased 17% and in eBay alone, it increased 61% all reflected by total payment volume from both sites and of course, eBay move forward to expanding the international trades to many countries with different domain name.
Conclusion, e-commerce plays an important role in many organizations. Not only due to its convenience but smart usage and less time consuming, thus it is a success to most organizations that adopted this business strategy. As a result, many organizations not only eBay but Amazon.com and Google as well has successfully gained wealth for their companies.
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